árcsi mit eszik?

2015. június 21., vasárnap

ma is tanultam valamit #Good Country #brandispower

"...the Nation Brands Index over the years has grown to be a very, very large database. ... the governments that I advise are very, very keen on knowing how they are regarded. They've known, partly because I've encouraged them to realize it, that countries depend enormously on their reputations in order to survive and prosper in the world. If a country has a great, positive image, like Germany has or Sweden or Switzerland, everything is easy and everything is cheap. You get more tourists. You get more investors. You sell your products more expensively. If, on the other hand, you have a country with a very weak or a very negative image, everything is difficult and everything is expensive. So governments care desperately about the image of their country, because it makes a direct difference to how much money they can make, and that's what they've promised their populations they're going to deliver." - Simon Anholt

Magyarország:
FIFA Világranglista: 42. hely
The Good Country Index: 61. hely

"When you think about your own country, when you think about other people's countries, when you think about companies, when you talk about the world that we live in today, start using that word ... Good, the opposite of selfish, good being a country that thinks about all of us. That's what I would like you to do, and I'd like you to use it as a stick with which to beat your politicians. When you elect them, when you reelect them, when you vote for them, when you listen to what they're offering you, use that word, "good," and ask yourself, "Is that what a good country would do?" And if the answer is no, be very suspicious. Ask yourself, is that the behavior of my country? Do I want to come from a country where the government, in my name, is doing things like that? Or do I, on the other hand, prefer the idea of walking around the world with my head held high thinking, "Yeah, I'm proud to come from a good country"? And everybody will welcome you." - Simon Anholt

http://www.ted.com/talks/simon_anholt_which_country_does_the_most_good_for_the_world